About us

Ultra, a dynamic and innovative international trading Group with roots in a pioneering family enterprise since the early 1990s, has evolved into a premier player in the sourcing and procurement domain in China.

With headquarters in China and strategic procurement centers in Qingdao and Saudi Arabia, Ultra has cultivated robust connections with Europe, Africa and the Middle East. As the Ultra Group swiftly expanded, it established a presence in Africa in 2010, followed by a strategic foothold in the Middle East. Over the years, the Ultra Group has become a stalwart in international trade, particularly distinguished within the automotive and spare parts sector as well as Petrochemicals. The company's expertise extends to industrial tires and mining equipments, with sole agencies agreement with prominent Chinese tire conglomerates, in East Africa and the Middle East.

Beyond automotive, spare parts and petrochemicals, the Ultra Group is actively engaged in the trading of commodities, FMCG, precious gems and metals. Moreover, the group offers comprehensive services, including logistics, warehousing and consulting, reflecting its commitment to providing end-to-end solutions.

The Ultra Group's global presence, is facilitated by local agent offices in key locations, including China, Saudi Arabia, Djibouti, Ethiopia, Thailand, Monaco, and Antwerp, with dedicated buying and selling teams. These strategic locations enhance Ultra's ability to serve clients worldwide and navigate diverse markets.

Thank you for considering Ultra as your ally in international trade. We eagerly anticipate the prospect of partnering with you, leveraging our extensive expertise and global presence to propel your business endeavors to unprecedented heights.

Polymers

Our factory in Saudi Arabia boasts extensive experience in the production of irrigation pipes.

Over the years, our operations have enabled us to establish strong partnerships with major local players in the polymer sector, including SABIC, MARLEX, TASNEE & BOROUGE (Prime & recycled).

In the past 5 years, we have expanded our operations to include polymer distribution through our Dubai & Riyadh branches. This diversification strategically positions us to better cater to the diverse polymer requirements of various industries, including high performance polymers.

Automotive & spare parts

For the past fifteen years, Ultra Group has played a pivotal role in the automotive and spare parts distribution, establishing itself as a key player with a particular emphasis on industrial tires, including Passenger Car Radials (PCR), Truck and Bus Radials (TBR), Off-the-Road (OTR) tires & Bias Mining Tires.

Our commitment to excellence is reflected in our extensive involvement in the distribution of the top 10 Chinese tire brands across Africa and the Middle East, some of which we exclusively represent in specific territories of both regions.

Since 2015 we have started the development of our own tire brand, manufactured through dedicated production lines in China and Thailand. This strategic move allows us to maintain high-quality standards and cater to diverse market needs.

Beyond tires, Ultra Group is actively engaged in supplying spare parts, machinery and mining equipments. Our comprehensive approach ensures that we contribute to the entire automotive and mining ecosystem, meeting the demands of our clients with efficiency and reliability.

Fertilizers & pesticides

At Ultra, we take pride in our extensive export portfolio from key regions such as Saudi Arabia and India.

Our comprehensive range includes Nitrogen, phosphorus, potassium, calcium, magnesium & sulphur fertilizers, covering a spectrum of agricultural needs. In addition, we offer a diverse selection of pesticides and fumigants, including versatile solutions like Methyl Bromide.

Our commitment to providing high-quality agricultural products underscores our dedication to supporting global farming communities and promoting sustainable practices.

Commodities

In recent years, we have encountered increasing challenges in accessing foreign currencies in certain countries with which we conduct trade. Faced with the complexity of currency exchange, we found that exporting local products has become essential for the sustainability of our import operations. As time has progressed, our focus has shifted towards exploring and capitalizing on the wealth of local resources, aiming to establish ourselves as a key player in the export of commodities.

We engage in the trade of various products, including sugar, rice, coffee, and sunflower oil. For most of the products we trade, we strive to promote vertical integration to ensure complete control and traceability throughout the supply chain. This approach not only enhances our operational efficiency but also reinforces our commitment to quality and transparency.

Our primary commodity export destinations include India, Brazil, Thailand, Ethiopia, Turkey, and Saudi Arabia. By diversifying our export markets, we aim to navigate the intricacies of international trade and contribute to the economic growth of both the countries we operate in and those we trade with. As we continue to adapt to the evolving global economic landscape, our dedication to sustainable practices and local partnerships remains a cornerstone of our business strategy.

Natural rubber

For the past few years, the Ultra Group has been actively involved in the export and trading of Natural Rubber. Our primary market is China, particularly catering to the tire industry.

Over the last decade, our main sourcing countries were Thailand and Malaysia. However, in the last two years, we have shifted our focus to sourcing from Ivory Coast..

This strategic move reflects our commitment to diversifying and optimizing our supply chain for natural rubber, ensuring a reliable and sustainable source for our operations in response to the evolving dynamics of the market.

Tactical equipments

Ultra is highly active in the export and distribution of tactical equipments and protective defense gear. Specializing in sourcing premium products, all our offerings originate from two key manufacturing hubs: Thailand and China.

Our commitment to excellence is evident in the rigorous selection process we undertake to ensure that only top-tier tactical equipment and defense materials make it to the market. By leveraging strategic partnerships with reputable manufacturers in Thailand and China, we maintain a robust supply chain that meets the stringent standards of quality and performance.

Whether it's tactical gear designed for military and law enforcement applications or cutting-edge protective equipment for various sectors, our diverse range of products caters to the evolving needs of security professionals and defense forces worldwide.

As a trusted player in the international market, our emphasis on sourcing from Thailand and China allows us to offer competitive pricing without compromising on the superior quality of our products. This strategic approach positions us as a reliable supplier of choice for those seeking state-of-the-art tactical solutions.

FMCG

At Ultra, we have expanded our operations into the Fast-Moving Consumer Goods (FMCG) sector, actively sourcing primarily from Eastern Europe, Germany and the Netherlands. In our pursuit of global expansion, we have established ourselves as key players in international trade, with a particular emphasis on exports to Libya and East Africa. These regions, characterized by burgeoning markets and diverse consumer needs, present lucrative opportunities to showcase our ability to deliver top-tier FMCG products.

The strategic positioning of these sourcing activities allows us to maintain a competitive edge in the FMCG sector, ensuring that our products consistently meet the highest standards.

As part of our global outreach, our key export destinations include Libya and East Africa, where we have successfully met the diverse consumer needs of vibrant markets. This strategic expansion allows us to offer high-quality FMCG products tailored to the specific preferences of these regions.